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       | Kids in the Know is an alliance of education-related groups - associations and companies that make a difference by providing valuable information, services, and opportunities to parents and young people. It encompasses colleges and universities, publishers like Highlights for Children and Dr. Suess whose magazines and books have helped children learn for decades, providers of scholarships and information on financial aid, and other groups that contribute to the education, growth, and development of young people in a wide variety of ways. Together Kids in the Know members serve American children - from the very young to college age - and their parents. The organizations united to address issues affecting their ability to reach families through the mail and the Internet. Kids in the Know was founded to raise awareness about legislation that would cripple efforts by legitimate entities to effectively reach families through direct-mail communication; and would deny families their right to be made aware of services, products and opportunities that are of value - often of critical value - to them and their children. Every American family benefits from information they receive through the mail and the Internet. And, thousands of organizations rely on direct mail as the most cost-effective way to inform families about educational opportunities and offer materials and services that contribute directly to the development and welfare of children. Recognizing this reality, Kids in the Know is an alliance of organizations dedicated to: To this end, the Coalition works with other organizations that share their commitment to ensuring that America's young people, and their families, can truly be "in the know" about opportunities that can make a difference in the lives of the next generation. To Find Out More: Whether you're a parent or teacher who cares about literacy or the ability of kids to learn about college opportunities, you probably share Kids in the Know's concerns. Contact us or our members to find out more. And if your organization or company uses the Internet or mailing lists, or if you think that someday you might want, or need, to use either approach to communicate with prospective interest parties, you may want to join Kids in the Know. For more information, please contact Michael Fleischer at |