Educational and Career Opportunities

• Colleges and universities, as well as trade and technical schools, all mail to potential students to recruit them on the basis of needs, talents, or special interests.
• Gifted and talented students who are eligible to participate in advanced programs at colleges and universities are contacted through the mail about unique opportunities.
• The most cost-effective recruiting tool for the U.S. Armed Services and ROTC programs is direct mail.

Financial Aid, Scholarship and Recognition Programs

• Colleges, banks, and other institutions provide information on student financial assistance to young people.
• Corporations, non-profit, civic, and religious organizations mail to young people to identify potential scholarship candidates.
• Organizations that recognize and reward academic and other achievements also rely heavily on direct mail to contact young people.

Children's Publications

• Publishers mail information to families regarding children's books and magazines that help young children learn how to read in the home.

Child Enrichment Programs

• Members of youth organizations such as the Boy Scouts, Girl Scouts, church groups, YMCA, YWCA, and other groups send information to students about their activities, products, and services.
• Parents and children also get information on other enriching opportunities, such as zoos, museums, and music, language and sports camps.